Social Media Advertising
As social media has become a mainstay in everyday life for consumers, brands have also started making social media advertising a part of their everyday marketing efforts. Social media is a must-have for brands that are looking to reach targeted
Google Display Ads
Millions of dollars are spent on the Google Display Network every single day. With so many other marketing tools and resources available, some business owners wonder why so much emphasis is placed on this specific network. The short answer is
Paid Ads: Current Trends, Strategies, and Other Paid Ad Campaign Insights
Paid advertising returns two dollars for every dollar spent—that’s a 200% return on investment. Do you have any other marketing campaigns that are generating that kind of ROI? Many people tend to avoid paid ads because there are so many free