Overview: We identified an underperforming part of the business to which we could focus the seo equity. Inline with the business goals we found that the accessory portion of the site had over 100 products to which traffic did not flow to. Through the use of SEO elements such as headers, interlinking and changing the sitemap and taxonomy through the navigational structure.
Onsite SEO
70% More Product Visibility / 25% Organic Traffic Increase / 350K-month Organic Visits / 4M Annual Organic Traffic Increase
100+ products were not getting enough sales and the business did not want to throw ad spend at the issue. The opportunity was 100 unique pages with minimal traffic and a poor interlinking taxonomy.
We strategically optimized 100 pages through the use of keyword research as well as analytics from the total website. We used an interlinking taxonomy, which would link relevant parts of the website that we were previously independent. We also re-built the sub-navigation with an indexable bread able to move around the traffic due to this being a very high traffic website.
Redistributed SEO equity to the targeted parts of the website in order to increase traffic signals. The project created 70% more visibility with some products, which previously received no traffic to getting 100% visibility. The collective pages received a boost in 25% more traffic, 350K in month organic visits and 4M Annual organic traffic increase.
October 9, 2022
