Email Marketing Trends of 2022
Email marketing has been around almost since the dawn of email. It is one of the most effective forms of marketing, which is why it has maintained such longevity; this means that it is important to stay on top of the most relevant email marketing trends of the age.
There are plenty of trends to be aware of right now. If you want to launch an effective email marketing campaign, here are a few of the trends you want to pay attention to.
Mobile-Focused
With the number of mobile devices in the world, it should become the priority of any business to focus on mobile. More and more users are doing the bulk of their web surfing through their smartphones, and your email marketing campaign can put mobile at the forefront.
Keeping up with current mobile trends – like dark over light mode, for instance – means keeping current. Proper font size and type also play a key role in how users see your marketing emails as well.
Superior Accessibility
No matter what the case may be, your emails need to be readable, no matter whom they are going to. This can depend on several factors, like personal email preferences and service type. Sending larger emails may get clipped in certain formats, which can have a drastic impact on how the email is viewed.
Creating a universal email format ensures that it will be seen no matter whom it is going to. Getting your emails into the hands – or inboxes, as it were – of your target audience is key. Make sure that it is seen the way it was intended to be seen.
Show Your Appreciation
Now more than ever it is important to show love to the customers who have shown you support. Customer appreciation emails have more value than ever before and can be the key to retaining customers as opposed to seeing them go to the competition.
Even the simplest of emails, for example, recognizing an anniversary or birthday, are more likely to be opened than generic promotional materials. It gives your brand a bit of recognition while also coming off as more human than the competition. Including special rewards or discounts is just another way to elevate the impact of your promotional emails. If there is one trend that is an absolute must, rewarding repeat customers is an absolute must for any business of any size.
Final Thoughts
Email marketing can be effective if you know how to approach it. It is a better way to reach your target audience while keeping your budget and overhead to a minimum. For small businesses, in particular, it can be an effective means of growing that target audience.
Whether you target mobile, focus on a single segment of your demographic, or focus on a standout design, any number of trends can be beneficial. Make sure that you have the right email marketing campaign to fit the needs of your business.
