Google Display Ads
Millions of dollars are spent on the Google Display Network every single day. With so many other marketing tools and resources available, some business owners wonder why so much emphasis is placed on this specific network. The short answer is that it is successful. These ads have proven to reach wider audiences and get much more attention than other ads or strategies might. Display campaigns are set up on the GDN and allow you to deliver ads through Google’s many properties and network connections.
What is the Google Display Network?
This is a compilation of more than 200 million, apps, sites, and videos where Google display ads could appear. The network reaches as many as 90% of all Internet users around the world, which means that can increase the visibility of your ads substantially. For those who are looking to build brand awareness with a more cost-effective option, this could be the way to go.
The Display Network allows brands to define audiences in a more focused way that search engines can’t possibly fathom. You can target more than keywords, which means you can look at things like:
- Audience affinities
- Market segments
- Hand-picked website placements
- Custom intent keywords
This is an entirely separate entity from the Google search engine and SEM efforts that are handled organically and through Google Ads. This is a tool for prospecting and improving brand awareness.
You’ll also have the choice of prospecting or remarketing, and the GDN is a great place to remarket to visitors who have visited the site previously and are now watching a related YouTube video, for example. Or, you may have customers who have downloaded content and you earmark them as part of your custom intent keywords marketing based on the material downloaded in the past.
It offers hyper-focused targeting for display ads like never before.
The Benefits of Google Display Network Ads
Using these ads comes with several advantages. You can reach people in more than one place with a single ad or campaign. Plus, you can target a more direct audience than ever before, giving you the chance to hyper-segment your marketing and remarketing efforts for increased results. You’ll also get more visibility and engagement and can create much more powerful, eye-catching content than with search engine results page (SERP) ads and other paid advertising efforts.
Google also allows you to leverage social avenues and media content—your display ads can reach all kinds of people in all kinds of places. You can leverage the power of video marketing and even use this, as mentioned, for remarketing to past visitors or click-through users.
The Bottom Line
The Google Display Network and the use of display ads in this manner can definitely step up your online marketing game. You can even do a simple Internet search to see examples of paid display ads that belong to the GDN and help inspire your own. If you’re struggling or want to make sure that your campaigns go off without a hitch, consider enlisting the help of marketing professionals to help plan, launch, and monitor your GDN efforts.
Resources
https://blog.hubspot.com/marketing/google-display-network
https://www.mandr-group.com/google-ads-101-5-advantages-of-the-google-display-network/
