Overview: We tested a content method called a round-up post. This post is created by rounding up experts in a certain field and asking for them to chime in in exchange for exposure on authoritative publications.
Content Marketing
15 Huge Health Experts - 10 Million Audience Reach / 30% increase in Time Spent On Site / 40% Increase In Organic Traffic / DR (Domain Rank) Increased by 20%
We didn't have as much experience in Health and Wellness, but we did in content marketing. We tested a new market and understood along the way utilizing proven techniques from other campaigns.
An outreach campaign to hundreds of publications as well as health experts asking them to create a quote. This would allow for a simple way for experts to contribute with minimal time commitment. The publications were interested in the experts and it turned into a very symbiotic relationship between the 2.
We received great feedback from publications such as Huffington Post and MindBodyGreen. Received comments from 15 of the world’s top health experts who had a collective following of 10 million followers. We were able to tap into that and get a 30% increase in time spent on site, 40% increase in organic traffic and an increase of 20% in Domain Ranking.
October 10, 2022
