Overview: A pilot influencer campaign was launched in order to sell gaming accessories. The goal was to remove all of the fluff metrics and get down to lowest possible CPA (Cost Per Acquisition). The data and information from the pilot was expanded into a full year campaign which generated $40.5M. .
Gaming Influencer Marketing / Social Media
300 + Influencers Recruited / 135K Conversions / $300 Avg Cart Value / $40.5M Total Sales Generated
How to get the attention of an untouchable audience who are the target demographic for gaming accessories? 87% who use Adblock, 73% don’t watch traditional TV, 71% aged 16-35 & 82.5% Male
Utilizing the top streaming platform Twitch as well as the top video content platform , Youtube, we were able to hire some of the best influencers in the gaming space. We tested gamers who would live stream and used merchandise to grab their audiences attention. To be most effective we created a lead funnel with a landing page and an email sequence/sign-up. We tested results with heat maps and in-depth analytics from all platforms.
The initial pilot provided for an optimized CPA (cost per acquisition) of $170 which was 54% better than industry average. We then built on top of our findings with a data approach and launched a full scoped campaign which generated 135K sales over the course of 9 months creating $40.5M in revenue.
October 11, 2022
