Social Media Advertising
As social media has become a mainstay in everyday life for consumers, brands have also started making social media advertising a part of their everyday marketing efforts. Social media is a must-have for brands that are looking to reach targeted audiences quickly and directly.
Organic marketing is still a basic element of any strategy. However, it’s becoming more and more difficult to get the organic reach that brands demand. It’s far less likely for ads to get noticed without some type of boost, which is where paid ads come into play.
For brands that are just getting started, the change takes a little work (and a lot of courage). It also takes a decent budget and some knowledge on how to maximize your ad spend in the social media space.
Types of Social Media Ads
Every social media network has its own advertising options. You may or may not end up using all of them in your efforts. You have to figure out which social channels and networks are most popular with target audiences, as well as which types of ads will most likely get their attention.
For example, older audiences would be best targeted on Facebook, while teens and tweens are best found through paid Instagram ads or TikTok. You will have your choice between all of the networks, as well as different ways to interact with them and market to them on social media.
You’ll also find:
Playable social ads
Facebook Messenger ads
Instagram paid ads
Twitter ads
Videos and photo advertisements that are paid or sponsored
YouTube ads
With all the ways to interact with audiences through social media advertising, it needs to be a part of your overall marketing strategy.
Tips and Benefits for Social Media Advertising
Advertising on social media is the most direct of all direct ways to reach an audience. You can target returning customers or new ones, and you can do a lot of fast and easy A/B testing to get the best outcomes on your campaigns. You’ll be able to hyper-focus on the audiences you want to reach and deliver the right content with ease.
To be most successful in social media advertising:
Know your business objectives
Know your target audience(s)
Use organic posts to inform ads
Choose between paying for impressions or engagement accordingly
Impressions are when anyone sees your ad—this can give you a wider reach. However, engagements allow you to target people who are genuinely interested in doing business with your company. Keep these and the other tips in mind and your paid efforts will go much further no matter which social channels you use.
Work with the Experts
Social media advertising is something that’s best left to the professionals. Some companies choose to hire an in-house social media person while others outsource the work to a third party. Of course, affording the salary for one person can be quite a feat in a small business, and for a fraction of that, you can usually outsource to a marketing agency that’s experienced in social advertising.
Talk to the experts and find out how a social media advertising strategy could give your business the boost it needs.
Resources
Social Media Advertising 101: How to Get the Most Out of Your Ad Budget
https://sproutsocial.com/insights/paid-social-101/
