Top SEO Trends of 2022
If there is any question about whether SEO is relevant in 2022, let that question be answered quickly. Without a doubt, SEO is crucial for improving your reach and attracting new customers. It is just a matter of knowing the right SEO trends.
It is just a matter of knowing which trends are worth getting in on. Here are a few of the top SEO trends for 2022 and how they can impact your website for the better.
Long-Form Is Becoming Important
There was once a time when it was believed that short, easily digestible content was king. But now, engaging readers is a must. That is why long-form content – 3,000 or more words – is starting to really have an impact on SEO rankings.
They are not only seen as more informative and authoritative but actually grow traffic, especially through shares. Creating better long-form content is a must for just about any website. Keeping readers engaged improves click-through rate and ensures that users stay around for longer than normal.
It still needs to be digestible, however. Breaking it up with a lot of subheadings is key, making it far more scannable. It also needs to be easy to read on mobile and larger chunks of text can wind up dissuading users from reading through. Not to mention the fact that it has to be easily shareable.
A Shift to AI
Artificial Intelligence is becoming more and more prevalent, especially where interaction with online content comes into play. So, it only makes sense that AI would become a bigger part of finding the right SEO strategy.
Google itself is using AI to analyze and learn about content, increasing the importance of making a shift to this SEO strategy. It can also help to improve the amount of time that users are spending on your website, leading to a potential increase in traffic and sales.
Mobile-Friendly
It is no secret that mobile-friendly sites rank more highly than others. Not only does Google rank based on content for mobile devices, but more and more users are doing the bulk of their web surfing through said devices.
Consider that nearly 75% of all Internet users will use only their smart devices for their Internet access by 2025. It is more important than ever to focus your SEO strategy on mobile as desktop website rankings are becoming less and less important. Stay mobile-friendly and increase your website’s search rankings.
Final Thoughts
Let there be no doubt that SEO is as important as it has ever been. It is just a matter of finding the right SEO strategy to suit your needs. Of all the trends out there, there is a handful that will wind up making a difference.
No matter what SEO trends you wind up following, you need to make sure that they are being implemented in the proper way. Increase your traffic and develop the leads that your business needs to not only survive but thrive.
